When personal wellness coach Lorrie Massie founded All About Nutrition in a small office on Mill Plain Boulevard just more than three years ago, she had five clients.
Now, in a larger office in Hazel Dell, she has 300, as many as 50 wellness coaches across the country and her sales continue to grow.
All About Nutrition is focused on increasing personal wellness, starting with nutrition at the cellular level and an emphasis on lifestyle changes rather than dieting. Massie exclusively sells Herbalife supplements as the basis of the regimen.
Clients range from 4-year-olds to 87-year-olds, and Massie attributes the growth almost solely to word of mouth.
“None of this would have happened if it didn’t get results,” she said.
After eight years of product sales, Massie reached a career goal of selling $1 million worth of Herbalife products.
Massie’s sales of the product have increased from $83,000 in 2003 to $152,600 last year – an 83 percent gain since opening All About Nutrition.
Massie doesn’t charge clients for her wellness coaching and wellness evaluations, which include scientific body scan analyses. They pay solely for the Herbalife products – the basic package, which starts at $108 to $250 per month and includes meal replacements, energy tea, multivitamins and “cell activator” to “aid in absorption at the cellular level.” Massie designed All About Nutrition as a multi-level marketing company and considers herself the team leader.
All of the wellness coaches – about 25 of which are located in the Vancouver-Portland metro area, and eight of which are based at the Hazel Dell office – are Massie’s former clients, although Massie said she is open to those who are business-minded and looking for a new career.
When the business moved to Hazel Dell on Jan. 1, Massie opened a nutrition club, where clients can gather to drink their morning meal replacement smoothie, a shot of aloe for digestion and energy tea $5. It functions like a neighborhood coffee shop with free Wi-Fi and newspapers, where people can stop in on their way to work.
Single sales at the nutrition club have increased from 29 in January to 714 in June.
Massie also introduced a “biggest loser” competition, and so far, the 12 participants have lost 92 pounds and 182 inches. A second round will start July 23.
Massie said the program hasn’t changed since she opened the business, but the sales process has improved. In the future, she envisions 10 to 15 of the centers around Clark County and is looking at introducing several new products.
