- Having earned a Bachelor’s degree in Journalism from the Medill School of Journalism at Northwestern University she worked as a journalist/intern first at the Bend Bulletin in Bend, OR.
- Sees the death of Journalism as gravely over stated; a blend of traditional journalism focused on government, investigative stories and breaking news and lifestyle content created by journalist within corporations may just be the future.
- A successful campaign for Charles Schwab taught Betsy that each project should have a unique fee structure. A commission for increased Schwab business would have been far more lucrative.
- Our company or personal BRAND isn’t what we think it is, rather it is what our customers perceive it to be
- Every business has a story to tell. It matters how we tell that story. We need to quit “shouting over the river.”
- Use your BRAND to create expectations, then Always live up to those expectations.
- AHA! hired over 20 employees in the last year and will add nearly a dozen more in the next few months.
- Every business has a communication strategy, the question is whether you are managing it as an asset.
- Betsy’s greatest professional achievement is “giving writers great jobs.”
- If you want to hire Betsy and AHA! you better know who your target market is
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